Mission: 
Our mission is to produce and market high-quality standard milk so that every individual can live a healthy life.
Vision:
We will be the first choice of our customers because we will provide the cleanest and healthiest milk to our clients, with an emphasis on nutrition beginning with the animals, resulting in more nutritional milk and milk products. Also, we will be increased animal productivity which means we develop genetic projects, and get benefits as well.
Goal:
Our goal is to ensure that the safety and quality of their raw milk meet the highest industry and customer requirements and followed by the all Canadian law because i read all the rule and regulation which are following by the all the dairy farmers as well as dairy processors in Canada sell milk and milk products, according to the policies of the BC Milk Marketing Board. Manufacturers, on the other hand, decide which criteria to keep and which milk additives to ship in their marketing structures. Markets for breeding cattle and feeding out bull calves will also be regarded, allowing us to follow to all of BC's policies and guidelines. Furthermore, marketing techniques were established in accordance with market trends and customer responses. Like we will plan all the needs which customers really wants for instance:
Milk Component's:
. less butter fat   
.  More protein 
Market Developments: 
. Monthly meetings with all the team members to see marketplace    
. more focus to attend  the industry seminars and direct marketing 
Livestock Sales:
. Sell bull Calves
. Sell surplus heifers

Core Competency and Sustainable Competitive Advantage:

. Organizational skills

.  Farm Management  

. Problem Solving 

. Team build

Sustainable Competitive:

. Satisfy with the high expectation of food safety and the quality of raw milk

. Milking process and health of cattle

 These skills are we can use in many ways.

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