Situation analysis is challanges and trends which will affect our dairy marketing.
SWOT   analysis: 
Strength :
. Farmers get a regular income 
. Provide employment
. Increased milk supply and, as a result, milk processing availability.
. Transportation facilities for milk and milk products have been improved.
Weakness:
. For the creation or maintenance of a milk supply chain, there may be a lack of money or a delay in getting funds.
. Modern cattle management training is difficult to come by for farmers.
. Milk production fluctuates seasonally.
Opportunity : 
. Spread awareness in consumers about quality of milk so that we get good returns.
. Higher milk yield through better use of crop residues and other feeds
. System for gathering market intelligence on milk and milk products.

. In the dairy industry, regulations have been modernized.
. Improve cattle health care 
 Threats: 
. Natural calamities like floods, diseases that can be affected feed to cattle
. Limited regulatory staff to ensure quality
. Because of unethical regulatory officials, it is possible to import inferior or low-cost milk products, which could disrupt the dairy business. 
Its seems If the strengths and possibilities are recognized, the weaknesses and threats may be addressed in order to turn the dairy farm business into a lucrative business.

Industry Analysis: 

The Dairy Farms industry in Canada primarily milks dairy animals. Dairy cattle are bred for milking and meat production, but they aren't bred, fed, or fattened to replace the farming industry.

Competitor Analysis:

It increases agricultural product diversification and marketing, as well as an increase in farmer revenue, the formation of markets for food exports, and the creation of more jobs.

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